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Bury St Edmunds based label printing specialists and machinery manufacturer Fix-a-Form International (Part of the Denny Bros Group) recently held their 17^th International Licensee Conference in Cambridge at the prestigious Downing College, University of Cambridge. Over 30 delegates represented the 20+ strong network of licensed manufacturers attended the 1 ½ day event.

The theme ‘Embrace the challenges, reap the reward’ focussed on the challenges within the leaflet label printing industry and the opportunities to be gained across the various market sectors the network serves. Guest speakers included a branding strategy from the University of Sheffield, a packaging consultant and an expert in the field of search engine optimisation. Furthermore, a number of internal presentations and initiatives were launched including a global market analysis report.

A guided tour of the Denny Bros printing facility showcased some of the latest technology produced by Fix-a-Form International followed by a Gala dinner and the prestigious Fix-a-Form awards ceremony amidst the stunning grounds of the Queens’ College, Cambridge.

Andrew Denny, managing director commented: “It’s always a pleasure to have such key figures across our global network together under one roof especially during these challenging and busy times. The event was well attended and received excellent feedback by our delegates. Despite talk of economic downturn the demand for leaflet labels on packaged products continues to grow globally and this bi-ennial gives the chance for us as a network to re-focus our efforts on the market place and challenges ahead.”