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Real Global Village Revealed with Free ‘Equal Area’ World Map Promo

Once you get a taste for something you usually stick with it, which is exactly what buyers of cereal bars have done with Geobar. Now Geobar has a site where customers can find out more about the brand ‐lovegeobar.com. To help spread the word about the new site; Geobar has given away over 10,000 free maps.

Geobar ‐ manufactured by Northumbrian Fine Foods (NFF) for Traidcraft – included the details of the giveaway out on a 28mm diameter Fix‐a‐Form from Denny Bros.

The fabulously funky Fix-a-Form featured characters depicting some of the fruity family of Fairtrade ingredients.

Inside the 12 page, resealable, graphic packed Fix‐a‐Form were all the details customers needed to point them to the lovegeobar.com website to apply for a

free world map. It was not just any world map either ‐ it was an Equal Area map which showed all areas according to their actual size ‐ and so representing Geobar

producer’s countries more fairly and accurately.

A lucky listing on a blog on one of the ‘money‐off’ websites has helped to seal the very early success of the promotion. Speaking on behalf of NFF, a spokesperson

said: ‘Geobar is popular with consumers keen to find out where their food is coming from and that it is fairly sourced. Each bar is crammed with a large percentage of Fairtrade fruit that helps Traidcraft sustain fair trade communities around the world – the free map and website show customers exactly where our growers are located.’

‘Fix‐a‐Form leaflet labels are a necessity when you have lots of copy to include on‐pack and you do not want to compromise your brand design. They are also nicely quirky which is

why we like them – we are already planning our next promotion.’

Supplied by Fix-a-Form International licensee Denny Bros, the 600,000 Fix‐a‐Form leaflet labels were machine applied to Geobar for sell‐in to supermarkets

throughout the UK.

The marketing team at Traidcraft and NFF are delighted with the results. The initial promotion was so popular they decided to produce another 7,000 maps to try and

meet demand.