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Illegal Trade Threatens Industry Profits
A recent KPMG survey, covering the financial services, retail and consumer goods, telcos and utilities sectors, estimated that UK profits have been dented by more than £20bn as a result of recessionary discounting. In its survey of more than 200 UK business leaders, more than half said they had reduced prices across the board, while 49% had entered into price wars with competitors.
Reproduced with kind permission. Original source: http://www.marketingmagazine.co.uk/news/1067978/Getting-grips-pricing/
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