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On-pack promotions – add value, build brand values and boost sales
May, 2011
The need to package food, consumer and industrial products in a more sustainable and affordable way dominates the worldwide packaging industry, according to DuPont's global survey of consumer packaged goods companies and packaging converters.
More than 500 packaging professionals were surveyed and more than 40 percent sited sustainability as the toughest challenge while 33 percent named cost as a major factor.
Latest News
- Front of pack food nutrition labelling
- Self-adhesive labels can provide a multi-functional solution in food and beverage retailing
- Research reveals: Multi-lingual packaging & compliance biggest pharmaceutical packaging issues
- India’s city workers ‘prefer’ packaged food
- Denny Bros purchase Ditac
- China’s packaging presence growing
- Indian packaged food industry to soar: Report
- Simple idea brought Bury St Edmunds firm Worldwide success
- Labelling solutions for on-pack promotions
- The legal and consumer requirements for cosmetic labels
- Legislation puts Braille labelling firmly on the agenda for packaging suppliers
- Pintail Candles hails 'ingenious' Fix-a-Form labels
- The importance of packaging and labelling on consumer products
- Rwanda: British Cyclists to Ride From London to Kigali
- Second round of finalists for the 2012 Pyro Inspiration Awards announced
- EU organic labelling law: deadline for farmers approaching
- Unique random numbering improves your sales figures
- Fix-a-Form confirms attendance at CropWorld 2012
- South Africa: Unpacking On-Pack Trends
- Brands must plan ahead to for festive events such as the Diamond Jubilee
- Clearer Labelling for Vegetarian Medicines
- Packaging trends for 2012
- Boosting sales with numbered promotions
- Unick highlight labelling innovations at Indian Institute of Packaging Conference, Calcutta
- How the new labelling legislation affects on-pack
- Innovations and applicability of Leaflet Labels in Packaging of processed Foods, beverages and healt
- Label Solutions Helping to Improve Patient Compliance
- Talking about the Consumer Conversation Model
- Denny Bros join forces with Brass and Seven Seas for ‘Free Lesson’ on-pack promotion
- On-pack promotions – do they really work?
- Leaflet labels set for long-term growth
- Pyrotec announces first finalists for 2012 Pyro Inspiration Awards
- Kleer-Form® leaflet label construction – ideal for Pharmaceutical & clinical trial applications
- Multi-Kleer for Clinical Trial Labelling
- Robertson’s choose Kleer-Form® for on-pack promotion
- Pre-attached insert placement for pharmaceutical products
- Leaflet labels for all applications
- Diverse, innovative products and services
- Fix-a-Form leaflet labels on show in London at CTS Europe show - clinical trial supply
- Expanded content labels USA
- The 2012 Olympics: a momentous year for sport, a chance not to be missed by brand-owners
- Tackling green issues in printing is the key to maximising profit margins
- Unick, India to feature at high profile packaging conference
- Clinical trial label solutions
- Brand-owners benefit from winning on-pack promotions
- Leaflet labels – enhancing the packaging experience
- Own-brand products should get consumers involved
- Generic drugs market set to boom
- National Braille week 4-11 January, 2012
- Packaging and labelling innovations for 2012
- Printed self-adhesive labels help fight counterfeiting
- Labelling energy drinks
- From Informational through to Experiential: The Evolution of Packaging
- The World’s Best‐Loved Cereal Bar Makes Big Hit with Global Map Giveaway
- Extended content labels
- The Fix-a-Form licensee network – your trusted, accredited supplier for leaflet label solutions
- Indian label industry set for continued growth
- Rowse Honey range relaunched
- Should high calorie and unhealthy products include an ‘exercise label’?
- World Demand for Labels to Reach 51.6 Billion Square Meters in 2015
- Denny Bros showcases on-pack ideas at open day
- Denny Bros are 'along for the ride'
- Expanded content labels (ECL)
- What makes a successful on-pack promotion?
- Leaflet labels for containers with tight curvatures
- Fix-a-Form announces 2011 award winners
- Carbon footprint labelling should help to educate consumers
- Pyro Inspirations Awards winners announced at The Mount Nelson
- Peelable labels 'need to be eye-catching, simplified and value-adding'
- Label printing firm offers engineering expertise
- Fix-a-Form International conference brings together label printing elite
- Horlicks spends £3m on winter on-pack promotional advertising campaign
- Boosting sales with numbered promotions & QR codes
- Huggies® on-pack promotion targetting mums going 'potty'
- Fix-a-Form multi-page labels now available in over 50 territories worldwide
- Private labels on the increase
- Blackberry PlayBook Tablet on-pack promotion from Oxford Notebooks
- Fix-a-Form helps to deliver a money-off promo on PizzaExpress pasta sauces
- Help us to give business a £15 million shot-in-the-arm
- Denny Bros Add More Heidelberg Firepower
- On-pack promotions top of class for coupon redemption rates
- Win Label Hong Kong & China - supplier profile
- Why do I need a booklet label?
- What are booklet labels and what are the benefits?
- Leaflet labels helping to reduce food tampering
- Braille labels and Braille leaflet labels
- Label report states packaging industry is strong
- Calls for marketing aimed at children to be reduced
- Survey: Global packaging community stays focused on ‘green'
- On-pack promotions – add value, build brand values and boost sales
- Getting to grips with pricing - Marketing Magazine
- Illegal Trade Threatens Industry Profits
- Adherence packaging also boosts patient Rx persistence
- Shoppers say ‘green’ packaging is ‘not my problem’
- Adding value to promotional campaigns
- The legal and consumer requirements for cosmetic labelling
- Getting the most out of multi-lingual booklet labels
- The benefits of using multi-page self-adhesive labels
- On-pack promotions during times of recession
- The importance of Pharmaceutical labelling
- Agrochemical self-adhesive product labelling
- Added packaging space for extra incentive
- Braille labelling requirements
- Pharmaceutical labels – the cure for packaging headaches
- Multi-Kleer for Clinical Trial Labelling
- Printed labels with 'reel' benefits via automatic application
- Self-adhesive labels with a difference - unlimited space, where space is limited
- The Fix-a-Form leaflet label product range
- The power of the on-pack promotion
- Shoppers hunger for more informative labelling on the increase
- Animated packaging - could this be the key to persuasion?
- Fix-a-Form International invest in latest CNC lathe equipment
- Labeling standards proposed to help patients read and understand medical labeling
- Strategic planning critical for successful on-pack campaigns
- The brand managers on-pack promotions check list
- Multi-page labels - Frequently Asked Questions
- Pago appointed as new licensee in Romania
- Top Tips for brand owners thinking about running on-pack promotions
- On-pack promotions help build brand loyalty
- Boxes Prestige of Poland latest Fix-a-Form licensee appointed
- Drug warning labels claimed often ‘ineffective’
- Fix-a-Form honoured with International Business Award recognition
- Collaboration with Unick Fix-a-Form and Printers, India
- Group company links
- Fix-a-Form International appoint "Win Label" as new licensee in China
- Garnier chooses Kleer-Form® leaflet label
