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Calls for marketing aimed at children to be reduced
According to a recent survey issued by AWA the self-adhesive label industry is in recovery whilst the packaging industry is strong. Packaging and labels are critical to the life of a brand, and brand owners know that they cannot afford to make sacrifices in product identification and decoration during a weak economy. The IMF predicts a 4.4 percent growth global economic growth rate in 2011, down 5 percent on 2010.
Source: http://www.labelandnarrowweb.com/articles/2011/05/awa-label-study
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