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Animated packaging - could this be the key to persuasion?
February, 2011
A recent report issued by Newcastle Business School (UK) has laid claim that shoppers have a growing desire for ‘honest labelling’. The survey targeted over 400 UK shoppers asking questions about their thoughts on carbon labelling and the effect of packaging on the environment.
68% claimed their purchasing behaviour had definitely changed over the last 10 years. Whilst quality and taste topped the list (76%), an overwhelming 63% wanted more information on carbon labels stating it would be a useful indicator for comparing environmental standards.
Source: www.theretailbulletin.com
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