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On-pack promotions during times of recession
Multi-page labels are a well-established method of communicating user-instruction and promotional messages on-pack. Since the early inception during the late 1970’s, Fix-a-Form has helped countless brand-owners and manufacturers enhance their packaging. Here are some of the many reasons why Fix-a-Form multi-page labels continue to be the number one choice:
Why choose Fix-a-Form leaflet labels as a message medium?
- Requires only the space of a standard label on-pack.
- Creates additional space for informational and promotional messages (as many as 36 pages and sometimes more).
- Solves the increasing requirement for multi-lingual information on a single pack.
- Vital instructions instantly available to the end-user.
- Can be used as a form of direct communication with the end-user.
- Size, shape, design and quantity flexible.
The packing line benefits:
- Automatically applied using standard labelling equipment.
- Simplifies procurement chain - no need for additional loose leaflets.
- Reduces inventory and stock holding costs.
- Adaptable to virtually any container type, in a variety of different formats.
- Saves time and labour costs by reducing the amount of packaging required.
- No “matching” issues - no need to match together several packaging elements on the packaging line.
- Can speed up the packaging line.
Additional functionality:
- Can be used as a data collection device - surveys, questionnaires, polls and statistics etc.
- Can contain a variety of inserts - ‘instant win’ encourages purchase (eg. stickers, holograms, lenticular images etc).
- Gives product a competitive stand-out on shelf.
- Laminated versions for moisture resistance, durability and application to tightly curved containers.
- Complies to rules and regulations of governing bodies.
- Scratch off panels or winner/loser messages can be added for competitions.
- Barcodes can be included along with sections for information to be added at a later date.
- Holograms and tamper evident seals can be included on the leaflet label itself.
- Backed by International experience with over 20 different local producers world-wide.
Contact Fix-a-Form International for further details.
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