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On-pack promotions during times of recession

 

Multi-page labels are a well-established method of communicating user-instruction and promotional messages on-pack. Since the early inception during the late 1970’s, Fix-a-Form has helped countless brand-owners and manufacturers enhance their packaging. Here are some of the many reasons why Fix-a-Form multi-page labels continue to be the number one choice:
Why choose Fix-a-Form leaflet labels as a message medium?
  • Requires only the space of a standard label on-pack.
  • Creates additional space for informational and promotional messages (as many as 36 pages and sometimes more).
  • Solves the increasing requirement for multi-lingual information on a single pack.
  • Vital instructions instantly available to the end-user.
  • Can be used as a form of direct communication with the end-user.
  • Size, shape, design and quantity flexible.
The packing line benefits:
  • Automatically applied using standard labelling equipment.
  • Simplifies procurement chain - no need for additional loose leaflets.
  • Reduces inventory and stock holding costs.
  • Adaptable to virtually any container type, in a variety of different formats.
  • Saves time and labour costs by reducing the amount of packaging required.
  • No “matching” issues - no need to match together several packaging elements on the packaging line.
  • Can speed up the packaging line.
Additional functionality:
  • Can be used as a data collection device - surveys, questionnaires, polls and statistics etc.
  • Can contain a variety of inserts - ‘instant win’ encourages purchase (eg. stickers, holograms, lenticular images etc).
  • Gives product a competitive stand-out on shelf.
  • Laminated versions for moisture resistance, durability and application to tightly curved containers.
  • Complies to rules and regulations of governing bodies.
  • Scratch off panels or winner/loser messages can be added for competitions.
  • Barcodes can be included along with sections for information to be added at a later date.
  • Holograms and tamper evident seals can be included on the leaflet label itself.
  • Backed by International experience with over 20 different local producers world-wide.

Contact Fix-a-Form International for further details.

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