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The importance of Pharmaceutical labelling
It’s during times of recession that brand-owners and manufacturers need to raise their game to make sure they stay ahead of the competition. Whether you are marketing FMCG’s that are a necessity such as soft drinks, cereals, dairy products or crisps or more luxury items such as cosmetics or alcoholic beverages consumers still have vast amounts of choice these days albeit potentially limited funds.
So how can we reach out to consumers looking to distinguish between brands?
An on-shelf standout such as on-pack promotions is one way of highlighting your products. Leaflet labels can applied in the space of your standard self-adhesive label during a promotional period with the special offering. There are many ways of running an on-pack promotion:
- A money-off coupon to encourage repeat purchase.
- Special offers to try something else in the product range.
- A premium insert such as a temporary tattoo, collectible stickers or fridge magnets.
- Recipe ideas.
- Handy hints and tips on using your product.
- An SMS text-to-win promotion.
- A cross-promotional catalogue.
From a manufacturing point of view if you’re worried about production levels being hindered, Fix-a-Form multi-page labels are supplied on reel allowing for automatic application using standard label applicators.
Our network of 20+ label manufacturers are experts in providing custom label solutions. Click here to find your local leaflet label manufacturer or contact us for further details.
April, 2011
April, 2011
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