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Leaflet labels – enhancing the packaging experience
On-pack promotions are one of the most frequently used methods of differentiating products in order to boost sales. More than ever brands are looking to be bigger, bolder and more outstanding, not just in terms of shape and form but in terms of the giveaways and prizes that are on offer, especially when the promos are linked to the web and SMS texting. Our Fix-a-Form is the market leading multi-page leaflet label and is helping customers all over the world to communicate large amounts of text on-pack including brand benefits, cross-range promotion and multi-lingual information. Incentives such as competitions, inserts, vouchers, scratch-off panels, SMS text promotions, and collectables all help to win over the hearts and minds of those with spending power.
Mobile phones have opened up access to instant internet connectivity and with the added benefit of QR codes enabling the consumer to connect directly to a website it is expected that these will be used more routinely in promotions of the future. Numbered promotions make these instant wins work and can include unique random numbers (URNs), variable winning numbers or combinations of the two spread evenly through the printing process. However, it is important that these campaigns are well thought through and professionally produced. We offer a one-stop shop for numbered competitions and giveaways and a with our new, highly-professional inspection verification system we are able to deliver the ultra-clean implementation of such promotions.
The new software makes further efficiencies in terms of the processing of the variable data to avoid duplication. It can provide customers with a definitive soft record of the variable data ‘live’ codes printed on the Fix-a-Form leaflet label, or base-label, to ensure that the promotion meets with promotion industry standards. This activity is clearly good for business which is why we have helped create on-pack promotions for brands produced by companies such as GlaxoSmithKline, Unilever, Hamelin Paperbrands, 3M and Frü. Promotions can be centred on big sporting activities including football, rugby and cricket, seasonal products and, of course, on global events such as the Olympics 2012.
Source: www.dennybros.com
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