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Coupons can be a great way of building brand loyalty and consumer awareness. According to a recent update by Coupon Clearing Bureau, South Africa on-pack promotions are top of class when it comes to coupon redemption rates. The report (published in March, 2011 based on South African market) further states that household products, food and toiletries receive the highest redemption rates when it comes to coupon promotions.

Various studies support the theory that around a third of all purchasing decisions are made in-store at point of purchase. Including a coupon as part of an on-pack promotion can help you to:

• Increase sales
• Encourage repeat purchase
• Nurture brand loyalty
• Gain new customers by encouraging a new product trial and
• Gain loyal customers

Fix-a-Form International and the global network of booklet label manufacturers are experts in on-pack promotions and on-pack campaigns. To find out how Fix-a-Form leaflet labels can help enhance your brand or product, contact Fix-a-Form International today or follow the link to find your local label manufacturer.