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So you have a great new product that is ready to launch or maybe a well-established product line that you want to get some added exposure for. What do you do? How about an on-pack promotion? First things first, make sure you have a clear strategy in place. Who is your target market? What do you want to achieve and how will the on-pack promotion work as a vehicle to achieving these aims?

There sometimes seems like there are more questions than answers when planning a promotional campaign. Packaging is the first thing a consumer sees so make sure your message is clear and you stand out amongst the crowd. What is your product? What does it do? Why should the consumer choose your product over another?

With an explosion of media messages and far too much choice across just about every brand and product you could think of, now is the time to ‘sell the difference’. Running a promotional offer on-pack is a great way of achieving  such goals. There are a whole host of options to choose from whether you choose a standard self-adhesive label or even a multi-page label.

Whether you choose to run an SMS text-to-win competition, a money-off coupon or even drive traffic to your website via a QR code for special offers, news updates and competitions, on-pack promotional devices can provide the answer.

Fix-a-Form International is licensor to the globes largest network of multi-page label producers covering over 50 territories worldwide. Experts in providing a range of packaging solutions including promotional labels and promotional multi-page labels. For further details, follow the link to find your nearest Fix-a-Form licensee or contact us on enquiries@fix-a-form.com