Latest News

Unclear or poorly worded patient information can lead to side-effects or at worst a fatality. Medical literature should be presented in a patient friendly manner ensuring the course or prescribed medicines are taking in the correct manner.

Across the industry, it is commonly estimated that a third to a half of all serious medication errors are related to packaging. For drug manufacturers and Pharmaceutical suppliers, medical adherence is a key factor when considering the content of your folded leaflet or self-adhesive labels. Good labelling can provide the patient with the necessary information to understand their condition and adhere to the full course of treatment.

The concept of brand identity, as applied in consumer goods, is now being applied in the pharmaceutical sector to differentiate products, particularly generic drugs. Good packaging can improve the user appeal and good labelling can improve patient outcomes. Clearly, packaging must play a key role in the patient’s treatment process.