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Blackberry PlayBook Tablet on-pack promotion from Oxford Notebooks
According to recent report, private labels are on the increase worldwide. Consumers are becoming increasingly aware (50% more in 2010 according to a report by GfK/ Roper’s research) of private labels or store brands and sales are set to increase to around 23% in 2012.
Countries such as the UK, Belgium, France, Germany, Italy and Spain have seen substantial rises of the amount of private labelled products in-store - the Nielsen Co. Data company state this is around 30% in some cases.
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