Promotional Case Study:

Robertson’s Spices

Unilever ran a 6 week through-the-line promotion of their Robertson’s range of spices to market their seven lesser-known variants. The whole campaign was synchronised alongside a range of other activities including a television campaign, print, competition and in-store media.

A complete re-design of the packaging for such a short promotion would have been impractical and far too costly. Working closely with Pyrotec to solve their on-pack solutions this great looking Kleer-Form™ was the ideal vehicle to carry their promotional message to the consumer.

Each of the seven products had a specially designed leaflet label including a tasty recipe as well as some handy tips and hints on how to spice up your food.