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The end of January is closing in on us and we are already thinking about one of the world’s greatest sporting events coming to town at the end of July. This will be a momentous occasion, something to celebrate and one we should all relish.

The last time London hosted the Olympic games was in 1948 and 1908 so it’s time to get ready. Amidst the concerns of whether London will cope with the vast number of people coming into the country for the event, let’s not forget the tremendous opportunities presented to us all.

The number of visitors to the UK is set to be in the millions, plus the estimated 70,000 volunteers, competitors, coaches and their families.

As brand-owners and manufacturers NOW is the time to be thinking about the seizing the opportunities to increase sales. Think of all of the number of visitors coming to major cities across the UK - all travelling and needing consumer products of various kinds. Or maybe even looking to grab a gift for a friend or relative?

For manufacturers of convenience products such as beverages and snack products it may be a case of keeping up with demand. These days we are all faced with a wide variety of choices when it comes to choosing even a simple bottle of water or juice. Product segregation seems to be an on-going trend with the choice of low fat, low calories, sugar-free and so on.

The Olympics should be a chance for brand-owners to invest in ways of increasing sales. On-pack promotions might seem to be adding cost to an already tight product margin but there is tremendous scope to yield great ROI (return-on-investment).

Fix-a-Form International and its network of multi-page labels provides are no strangers to helping brand owners and manufacturers to run on-pack promotions.  

Where you want to enhance your packaging be including a simple QR code to attract visitors to your website or run a SMS text-to-win promotion Fix-a-Form® multi-page labels can provide the solution.

Even a simple insert such as a tattoo or fridge magnet can convince the consumer to choose one brand over another.

To find out more information on how your brand could benefit from using leaflet labels, contact Fix-a-Form today.